Selected projects

Discover how I tackle challenges through collaboration and creativity.

How I transformed customer data into value through out-of-the-box gamification

I introduced gamification strategy to the dashboard to strengthen customer engagement and reimagine brand experience.

Banking and Insurance

Personalisation

Design System

Gamification

Branding

Data Visualisation

See the project

How I transformed customer data into value through out-of-the-box gamification

I introduced gamification strategy to the dashboard to strengthen customer engagement and reimagine brand experience.

Banking and Insurance

Personalisation

Design System

Gamification

Branding

Data Visualisation

See the project

How I transformed customer data into value through out-of-the-box gamification

I introduced gamification strategy to the dashboard to strengthen customer engagement and reimagine brand experience.

Banking and Insurance

Personalisation

Design System

Gamification

Branding

Data Visualisation

See the project

How I led UI design and supporting agile sprints to simplify complex insurance products, boosting online sales by 30%

I partnered with the product team to design the end-to-end B2C experience for HSBC Family Protector, the market’s first digital insurance solution with flexibility and personalisation.

Insurtech

Business: B2C

UX Strategy

Project Management

Usability Testing

iOS, Android, web

See the project

How I led UI design and supporting agile sprints to simplify complex insurance products, boosting online sales by 30%

I partnered with the product team to design the end-to-end B2C experience for HSBC Family Protector, the market’s first digital insurance solution with flexibility and personalisation.

Insurtech

Business: B2C

UX Strategy

Project Management

Usability Testing

iOS, Android, web

See the project

How I led UI design and supporting agile sprints to simplify complex insurance products, boosting online sales by 30%

I partnered with the product team to design the end-to-end B2C experience for HSBC Family Protector, the market’s first digital insurance solution with flexibility and personalisation.

Insurtech

Business: B2C

UX Strategy

Project Management

Usability Testing

iOS, Android, web

See the project

How I successfully drove design system adoption and bridging between design with engineering

As a UI designer at HSBC for 3 years, I led scalable design system adoption across 5 financial products, streamlining end-to-end experiences in a complex global ecosystem.

Fintech

Design Systems

Branding

Governance

Documentation

iOS, Android, web

See the project

How I successfully drove design system adoption and bridging between design with engineering

As a UI designer at HSBC for 3 years, I led scalable design system adoption across 5 financial products, streamlining end-to-end experiences in a complex global ecosystem.

Fintech

Design Systems

Branding

Governance

Documentation

iOS, Android, web

See the project

How I successfully drove design system adoption and bridging between design with engineering

As a UI designer at HSBC for 3 years, I led scalable design system adoption across 5 financial products, streamlining end-to-end experiences in a complex global ecosystem.

Fintech

Design Systems

Branding

Governance

Documentation

iOS, Android, web

See the project